How much time spent watching your competitors’ is healthy?

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How much time spent watching your competitors’ is healthy?

Having a strong awareness of your competitor landscape is, of course, an important part of business. Identifying threats and opportunities in your market can be a vital part of gaining market share.

But at what point do you sit back and realise you’re spending more time worrying about your competitors than you are actually running your own business. This is time that could be spent with your customers, developing your product and finding cost savings – rather than aimlessly browsing your competitors’ fancy new website.

If you’re not continuously innovating and developing your own product, not only do you run the risk of losing your market share, but also your team. Your members of staff likely bought into your business for your vision, when it was fresh and exciting – not to see you obsessing about your competitors’ website and how their new website looks on a variety of different screen sizes.

That being said, when you do want to keep a close on your competitors the following tools can be particularly useful depending on your industry.

Semrush

Semrush is a great tool for any company who is actively involved with search engine marketing. Want to see where your competitors’ traffic is coming from? Which keywords are they bidding for? Semrush can help.

Social Media

Are your competitors using their social media channels to win? This guide from Hootsuite can help you get started with your fight back.

Pricing

If you’re a retailer and want to keep ahead of your competitors when it comes to price, you can use Skuuudle to continuously monitor your competitors’ pricing.

If any of our competitors happen to be reading this, don’t worry, this advice is free of charge 🙂

A few of the great companies we work with...

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What our clients say about us

I have worked with That Recruit for the last four months to find suitable candidates for Abacare, our award winning care business. That Recruit recognise the need for our business to attract quality candidates to care for our service users in the comfort of their own home. I have found them to be helpful and reactive to our business needs and look forward to our continued working relationship.

Peter Abacare, Abacare
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What our clients say about us

Quantity of applicant received was tremendous. Required a lot of sifting but evident that the advert reached a broad spectrum of candidates.

Jonathan, UberRaum Architects
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What our clients say about us

We are happy with the service and quality of applicants.

Collette, Labrums Solicitor
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What our clients say about us

We usually use recruitment agencies, however for this particular vacancy it seemed more appropriate to try a cheaper recruitment option. In setting up the initial advert it was very easy and quick, and the staff at ThatRecruit were very helpful and efficient in coming back to me and in authorizing the advert. The software to manage the vacancy was easy to use and the ability to mark candidates with a status was helpful. As an improvement it would be useful to be able to select all those marked as rejected and be able to bulk message them with a decline message or have an option to allow the candidates to see their status. Overall it’s been easy to manage this recruitment placement through ThatRecruit and we had an exceptional response to the advertisement with 72 applicants and having to close the advert early.

Luan Mahoney, Chadney Bulgin
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What our clients say about us

The process was easy to manage and we received a high number of responses.

Stephen, Cherwell College Oxford
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What our clients say about us

Thanks again for your fantastic service don’t change anything it works great!

Max, Climate Group
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